The 6th Plasticity Forum – “Designing for the Future – Plastic and the Circular Economy” was held in London as part of the London Design Festival on September 21st. The event helped to bridge the gap between the design community, and experts who work with plastic, recycling and the aspects of sustainability which relate to waste reduction.
(Photo: David Wilson – Vanden Recycling)
Plasticity London follows on from the spring event in Shanghai, again bringing together experts from across the plastics spectrum to discuss innovation and the dynamics of scaling processes, materials and recycling to reduce waste and create value.
Plasticity is a unique event, convening global experts from across the plastic spectrum to share experiences on opportunities and challenges with plastic sustainability and inclusion in the circular economy, thus bringing about the large scale changes that are required in order to reduce its waste impacts. The event offers “a big conversation on the future of plastic,” and discusses where opportunities can be created related to recycled content, resource recovery, job creation and waste reduction.
The event was positioned as part of the London Design Festival because frequently design community is not at the table regarding sustainability discussions, options and opportunities. Designers therefore may not realize all of the issues and complexities which are associated with plastic vis-à-vis materials, processes and recycled content which could make big impacts in reducing the waste footprint associated with plastic products, and where improvements can positively impact the products and brands they work with.
Some of the global expert speakers in this uniquely focused event, which covers a wide spectrum of topics within the plastic space, included Mr. Chris Grantham, Circular Economy Portfolio Director from one of the world’s leading design companies, IDEO, Mr. Peter Lacy, Global Managing Director of Sustainability Services at Accenture, Mr. Willem De Vos, CEO of the Society of Plastics Engineers, and Mr. Simon Widmer, Project Manager – Circular Design, Ellen MacCarthur Foundation.
Presentations and videos of speeches from Shanghai are available here.
Plasticity Shanghai took place in April, with great success, and the first discussion of its type on plastic sustainability in China. Our press release was picked up by publications with a reach of over 385 million readers, so we believe that this was a very positive launch of a big discussion on plastic sustainability, and where the leaders are going with design, innovation, materials, recycling, and a world for a reduced waste footprint. Event photos can be viewed here.
This event was held during the same week as CHINAPLAS 2016, and included a tour to the world’s 2nd biggest plastic trade show. The Plasticity Forum also included a 1\/2-day workshop called “Go Circular – Envisioning Products and Packaging in a Circular Economy” that was held in conjunction with our partners, Successful Design, CBi China Bridge, and Green Initiatives.
We also are pleased to announce a new report by Trucost plc, one of our partners, that is one of the world’s first studies to assess the Net Benefit Analysis of sustainable plastic solutions, with Dell and Algix. If their new materials, use of recycled content and reduced packaging were to be replicated across their industries, the benefit to the global environment and our communities would be valued at over US$3.5bn annually. You can read the press release here and download the Report Here.
The next Plasticity Forum will be held in London on September 21st, as part of the London Design Festival.
Plasticity Shanghai Event Summary Video
Event Testimonial: “I arrived in Shanghai from Australia for Plasticity, not entirely sure of what was to unfold. As a small business looking for opportunities to grow, Plasticity was more rewarding than I could have hoped for. A day of passionate talks from some of the world’s leading minds raising awareness of the scale of the plastics problem, the role of global business in accepting responsibility, and the urgency with which business and government must act to slow plastic pollution and, as I learnt was possible, eventually reverse it.
I left Plasticity with a sense of hope and even excitement, buzzing with ideas for our business to harness this urgency and shape our future beyond a zero-waste, circular economy, realising the potential to go even further, reducing waste to landfill by manufacturing our glasses frames and cases (even uniforms and lens cloths!) from post consumer waste.
It was not just hope and excitement, but also a pocket full of email addresses of people with the know-how, contacts and just as much passion to help make these ideas a reality. I arrived back to the Dresden team in Sydney with excited plans to use a variety of post consumer ‘waste’, launching each as an individual ‘range’ that tells the story of each plastic as a valuable resource rather than waste, and a greater awareness of the “true cost” of our decisions as a business.
A fantastic couple days of contagious passion and innovation. Plasticity is about the future of our planet and what every player in the plastics industry can and must do to improve our communities and waters by bringing plastic into a circular economy.
Jack Piper, Dresden Optics – www.dresden.com.au
The Plasticity Forum took place during the same week as CHINAPLAS 2016, the 30th International Exhibition on Plastics and Rubber Industries, which was held from the 25th to 28th April, at the Shanghai New International Expo Centre (SNIEC). As Asia’s No. 1 and world’s No. 2 plastics and rubber exhibition, CHINAPLAS has been at the forefront in driving the development and upgrade of China’s and the global plastics industry. With the robust growth of the manufacturing industry around the world, coupled with China’s continuous integration into the global economy, the scale of this show has been expanding over the past three decades. In order to celebrate its 30th edition, which marks a new milestone of the show, the Organizer unveils the new brand image of CHINAPLAS to enhance its professionalism and internationalism.
CHINAPLAS 2016 国际橡塑展“将于2016年4月25-28日回归上海，在上海新国际博览中心盛大举办，时值展会踏入第三十届的大日子，主办方将致力打造展会全新形象，借此进一步强化展会的专业化、国际化形象，同时寓意展会不断成长、壮大，跨越三十届的里程碑后将迈向下一个更新、更广的里程。而随着中国的改革开放进程及全球制造业的蓬勃发展，“国际橡塑展“的规模亦连年扩大，现已成为全球第二大及亚洲第一的塑料橡胶工业展。适逢佳时，《塑料城市论坛》Plasticity 亦将于同一星期内举行。
Last year, The Plasticity Forum held its 4th annual event on June 8 – 9th in Cascais, Portugal. Click here to see all the excellent presentations. Building on the success of the previous Plasticity Forums in Rio de Janeiro, Hong Kong and New York, the European event focused on “Designing for Circularity, Customer Engagement, Reverse Supply Chains and Reaching Scale.” Click here to read our press release.
Watch our videos here:
Plastic – A Wasted Opportunity
It’s versatile, it’s cheap, and it’s incredibly convenient. Yet despite being designed to throw away, plastic simply doesn’t go away. Plasticity is unique in its forward looking, collaborative discussion on what is happening, and how we can work together, to scale waste reduction of this valuable resource. The event brings together decision makers, innovators, brands, international associations, policy makers, and many more. You won’t want to miss this big discussion on plastic, and what companies and organizations are doing to reduce its waste impact.
Every year 280 million tons of plastic is produced globally, yet estimates suggest that only 10% each year is actually recycled. Capturing this waste stream presents a significant and untapped business opportunity, as does the redesign of packaging, and the thought process around waste creation. The Plasticity Forum presents ideas and opens up discussions on how to harness this material in new ways, both “pre” and “post” consumer use.
We address design, materials, innovations, re-use, and waste reduction in the aim of encouraging further innovations within plastic use and powerful collaborations between our community which includes producers, users, recyclers, designers, innovators and entrepreneurs. The forum is taking place during the same week as Chinaplas 2016, and will include a tour to that event.
The first Plasticity Forum was held in Rio de Janeiro at the the Rio+20 Earth Summit, and was followed by successful events in Hong Kong, New York and Portugal. Plasticity is about bringing together leaders who can learn and collaborate with one another to help scale up some of the great solutions which are now coming to market. The goal is to have a world where plastic is used, but without creating a plastic footprint on our communities. Plasticity Forums showcase sustainable solutions and market opportunities for transforming plastic waste into a valuable resource.
Please contact us to find out more information so that you can be part of our 5th annual Shanghai event in 2016: firstname.lastname@example.org