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EU Rules and Supply Limits Test Asia’s Access to Key Export Markets as Plasticity Forum Returns to Malaysia for Solutions

Companies selling into Europe are about to find out whether their supply chains are ready for the rules. On 21 November, the European Union will ban plastic waste exports to non-OECD countries, and its new vehicle and packaging regulations will increasingly require recycled content in the products they sell. Just days before, on 16 and 17 November, the Plasticity Forum Kuala Lumpur (KL) 2026 will bring brands, manufacturers, plastic makers, and policymakers to M Hotel in Kuala Lumpur to ask how the region secures the materials it needs and stays competitive as the rules tighten.

EU Rules and Supply Limits Test Asia’s Access to Key Export Markets as Plasticity Forum Returns to Malaysia for Solutions

After 9 Years, China Is Reopening Its Borders To Recycled Plastic

In November 2026, the European Union will prohibit exports of potentially recyclable plastic to non-OECD countries. The EU labeled these exports “waste” and described the cross-border flows as “environmental exploitation.”

At the same time that the EU is shutting down the trade, China has reversed course and committed to expanding the movement of recyclable plastic across its border. For most of the past decade, China was closed to imports of plastic waste entirely.

After 9 Years, China Is Reopening Its Borders To Recycled Plastic

To cut plastic pollution, mandate recycled content and allow for trade and global circularity

After climate change, few environmental problems are more pressing and complex than plastic pollution. In recent months, turbulence in the Middle East forced a rethink of energy markets and global supply chains. Since virgin plastic is made almost entirely from fossil fuel, the economics of plastic is closely tied to oil prices.

The result has been some small but encouraging signs of adaptation to oil volatility. Recycled plastic has quietly won contracts it could not have competed for before. As the Strait of Hormuz lurches between opening and closure, the question becomes whether the status quo will simply be restored, leaving the oil-based plastic industry unshaken.

To cut plastic pollution, mandate recycled content and allow for trade and global circularity

Is ‘waste’ really a barrier to the circular economy?

In 1967, in his Academy Award-winning role in The Graduate, Dustin Hoffman was told that the future is “plastics”. Today, plastic pollution is one of the top three environmental topics and challenges for all of our economies. Arguably, the “future” is how to recover all the plastic that stains our environment and waters today. However, one of the challenges for remediation and improvements is that many different stakeholders suggest that plastic recycling does not work and has never lived up to its promises, so trust has been lost across many international jurisdictions.

In contrast, and at the same time, many of the same stakeholders are suggesting that the world needs to move into circular economy systems for the preservation and reuse of materials instead of continuing to exploit virgin materials. This might be difficult to accomplish, but it is certainly possible to make significant strides in the direction of circularity, once our businesses and governments put their minds to it.

Is ‘waste’ really a barrier to the circular economy?

Recyclers Cringe as Southeast Asia Says It’s Sick of the West’s Trash

Within months, Malaysia, which has a sizable ethnic Chinese population, had replaced China as the world’s largest importer of plastic scrap. But this country, and others across the region, soon saw the waste as an environmental nightmare, and a heavy backlash has begun. With public support, some advocacy groups have urged officials to permanently ban the import of plastic waste.

But at a time when the world is awash in such plastic, some experts worry that this backlash could block the flow of raw material to Southeast Asia’s aboveboard recyclers and manufacturers — and raise the chances that plastic scrap will end up in rivers, oceans, dumps and illegal burn sites.

Recyclers Cringe as Southeast Asia Says It’s Sick of the West’s Trash

Avery Dennison Joins Plasticity Partners Program

“Avery Dennison has eight ambitious sustainability goals that we have committed to meet by 2025, and we know that to achieve them we need to work collaboratively within our industry and beyond. Partnering with Plasticity enables us to work across our value chain to find systemic solutions to convert plastic waste into valuable second-life resources, which is a key priority for us.” Roland Simon, vice president of global procurement and corporate sustainability at Avery Dennison.

Avery Dennison Joins Plasticity Partners Program

Plasticity Organizers Chose Malaysia as Event Site

A presenter from United States-based Avery Dennison will be on hand to discuss how labels lend color, branding, bar code tracking and legally required information to packaging. However, even in packaging recycling processes, “much of the time, the label is removed, and discarded as waste.”

Avery Dennison indicates it has earmarked label waste as a top strategic challenge in its 2025 sustainability goals, and at the Labelexpo 2018 event in suburban Chicago, the company’s corporate display used panels made from 50 percent consumer label scrap.

"Reading the Tea Leaves" with Single Use Plastic

On a daily basis, more people are impacted by trash and dirty water than by climate change. This is not to say that one problem is bigger than the other, but plastic pollution is one of the more complicated issues to solve as it is so widely dispersed.

Dirty water from trash impacts drinking water, hygiene, disease, tourism, and air pollution from open-pit burning of trash. It also impacts fishing, agriculture, maritime transport, and ecosystems on land and water, and the carrying of toxicity in broken-up micro plastic, which has entered the human food chain.

Vast Opportunities To “Circulate” Plastic as a Resource

Those who lead the market with bring-back programs, “enlightened procurement”, reverse supply-chains and home “collection” programs will be well suited to inspire, recruit and engage communities.

Vast Opportunities To “Circulate” Plastic as a Resource

Looping Plastic into the Circular Economy

The recovery and circulation of plastic waste, however, also poses some large opportunities for the engaged leaders in business, innovation and policy that see this blight in our environment and waters continuing to grow. Those who lead in the use of bring-back programs, “enlightened procurement” for recycled content, and optimization of reverse supply-chains and home “recovery/collection” programs to complement deliveries, will be well suited to inspire, recruit and engage communities who now recognize unsustainability, but who may not know how to act on it efficiently themselves.

Looping Plastic into the Circular Economy
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