Starboard Co. Ltd., a maker of watersports products such as surf boards and stand-up paddle boards, has announced what it calls “the world’s first Plastic Offset Program,” or POP, for its own internal use and as an inspiration for others.

The Bangkok, Thailand-based company has created a fund to invest back into projects that remove plastic pollution to reduce the company’s overall waste footprint. Its intention is to create a template that other companies can use to help quantify and counter the environmental impact of the plastics that they use in their products.

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