WHY: A study from the University of Georgia’s College of Engineering found between 4.8 and 12.7 million metric tons of plastic entered the ocean in 2010 from people living within 50 kilometers of the coastline. Globally, some 280 million tons of plastic is produced annually, yet estimates suggest that only 10 percent is actually recycled. Capturing this waste stream presents a significant and untapped business opportunity, as does the redesign of packaging and the thought process around waste creation.

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