How can product designers help in reducing plastics waste, in a world where less than 15% of all plastic ever produced gets recycled today? This was the question at the heart of the Plasticity Forum, held on 21 September as part of the London Design Festival. The goal was to help bring the design community into the big discussion on the future of plastic sustainability, giving designers the tools and know-how to become part of the solution in reducing plastics waste. The discussion has also been taking place in cities such as Rio, New York and Hong Kong.

Designers are one of the missing links to solving some of the complex solutions related to materials, designing for recycling, and societal process flow in terms of resource recovery. Those who know the issues will be better able to drive expansion of the Corporate Social Responsibility (CSR) and UN Sustainable Development Goals (SDGs) that the brands and clients they work for should be striving to meet.

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