Plastic - If You Can Measure It, You Can Manage It

Plastic - If You Can Measure It, You Can Manage It

As economies or populations grow, so too does consumption. In most countries, the waste that is generated has outpaced the waste management and recycling infrastructure. There are few countries which are ready for this burden, yet it can also be seen as an opportunity if focused on in the right way.

How can we conquer this societal issue in a way that brings many stakeholders together to proudly engage on this issue? The puzzle is complex, and there is not a single solution, which means we need to play as a team.

We need education, which means teachers need to know what to say, kids then learn, and teach their parents. The government has its role to play by setting policies that are transparent, long term and predictable. Businesses can engage their employees in ways which will make them leaders in their space, while producing products that speak to the consumers, and utilize reverse supply chains to harness resources and bring customers back in the door.

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