Press Release - Plasticity NYC

Press Release - Plasticity NYC

For Immediate Release

Innovations and Scalable Solutions for Plastic……
Creating a World Without the Footprint

On the 24th of June, 2014, the 3rd annual Plasticity Forum will be hosted in New York City. Following on from the success of the previous forums in Rio 2012 and Hong Kong 2013, this year’s forum will concentrate on “Innovation and Collaboration in a Material World”. A showcase of ideas in motion, Plasticity will include the latest developments in waste as a resource, scalable innovations in plastic that save money, use of new materials, designing for sustainability and solutions for a world where plastic is used, but without the footprint.

Each year, Plasticity gathers together leading experts in the field include innovators, entrepreneurs, industry leaders, brand managers, educators, think tanks, government agencies, designers, angel investors and service industries to share their learnings, experience and future strategies. This year’s forum is proud to announce that Mr. Ron Gonen, CEO of the new Closed Loop Fund for recycling, and former Recycling Czar as Deputy Commissioner of Sanitation, Recycling & Sustainability for New York City, will be one of the keynote speakers talking about the challenges and opportunities for companies and cities to create engaged recycling programs. Information can be found on our speaker’s page at Some of the other speakers and their topics include:

• Mike Biddle, Founder and Director – MBA Polymers, Winner of the Gothenburg Sustainability Prize in 2012 – “How to Scale, Sort and Drive Value”
• Steve Davies, Director, Marketing/Public Affairs, Nature Works “Plastics – Rethinking Where They’re From, What They Do, and Where They Go”
• Robert McKay, Senior Business Manager, Global Sustainability – SABIC Innovative Plastics “Design and Sustainability for Scale in a Changing World”
• Steve Russell, Vice President, Plastics Division, American Chemistry Council “Too Valuable to Waste: Rethinking Used Plastics”
• Richard Mattison, CEO, Trucost, “Valuing Plastic – The Business Case for Measuring, Managing and Reporting” According to Doug Woodring, Founder of Plasticity, “Plastic doesn’t need to be a problem. There are solutions out there that can keep it from becoming waste, but we are not focusing on them in a scalable manner. The aim of Plasticity is to show who’s already doing it, how you can do it, and how you can make it commercial.”

The Plasticity Forum was originally launched at the Rio+20 Earth Summit in Rio de Janeiro, as a platform to elevate the issues and discussion at large multi-lateral environmental events about plastic pollution. The event was since hosted in Hong Kong, and will be held this year in New York City. This one day business event is about the future of plastic and where the leaders are going with innovation, design, materials, recycling, and solutions, so that plastic does not become a waste product an impact our communities and environment. Some estimates, including from the World Bank, estimate that the world’s municipal solid waste generation could double by 2025. Few countries or cities are capable of handling this waste stream, of which plastic makes up an increasing percentage, due to the fact that recycling infrastructure in most countries cannot keep pace with the wide variety of materials and products.

The Plasticity Forum is a cross section of thinkers, solution providers, brands, users and those who appreciate scale, to expedite the solutions and innovations that exist today to keep plastic from becoming a problem for our communities and environment. Plasticity offers a global discussion and perspective on solutions, how to standardize across products or industries, and how to bring about new opportunities in production and recovery operations.

About Ocean Recovery Alliance:
Ocean Recovery Alliance brings together new ways of thinking, technologies, creativity and collaborations in order to introduce innovative projects and initiatives that help to improve our ocean environment. It has two projects with the Clinton Global Initiative focused on the reduction of plastic pollution, and is one of the only NGOs in the world to be working with both the United Nations Environment Programme (UNEP) and the World Bank’s Global Partnership for Oceans. It is the founder of the Plasticity Forum, originally launched at the Rio+20 Earth Summit, and is an advisor for The Economist’s World Ocean Summit.

For further details about the Plasticity Forum, please contact:

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